The Most Expensive Coat in the World
The world’s most expensive coat is made of 7541 original designer labels and is worth a staggering Euro 759,987.20 or one million dollars. This is the price Volksware company, that studies the global consumerism and brands addiction, calculated to get for the unique coat.
A coat is a long garment worn by both men and women, for warmth or fashion. Coats typically have long sleeves and are open down the front, closing by means of buttons, zippers, hook-and-loop fasteners, toggles, a belt, or a combination of some of these. Other possible features include collars and shoulder straps.
This most expensive coat was designed by Silke Wawro, who worked for 3 months in a row to create this fancy item by sewing labels together from designers like Issey Miyake, Formtrue and Prada into one unique piece of fashion madness.
The term jacket is a traditional term usually used to refer to a specific type of short under-coat. Typical modern jackets extend only to the upper thigh in length, whereas older coats such as tailcoats are usually of knee length. The modern jacket worn with a suit is traditionally called a lounge coat (or a lounge jacket) in British English and a sack coat in American English. The American English term is rarely used . Traditionally, the majority of men dressed in a coat and tie, although this has become gradually less widespread since the 1960s. Because the basic pattern for the stroller (black jacket worn with striped trousers in British English) and dinner jacket (tuxedo in American English) are the same as lounge coats, tailors traditionally call both of these special types of jackets a coat.
Questioning the meaning of brand value, the most expensive coat was created from an astounding 7,531 different, lovable brand labels, torn from existing clothing items. The price of € 759,987.20 is the sum of all the cloth prices from which the labels originate. A very different view on recycling indeed.
The pricey most expensive coat is on display at the Graphic Design Museum in Breda, The Netherlands. The artist wants to remind us of the sometimes disproportionate brand madness. You can admire the most expensive coat up close at the exhibition Connecting The Past and the Future.