Top 10 Most Expensive Google Acquisition
Google Inc has spent huge amount of money to overtake other companies and there’s few most expensive google acquisition. Google announced the acquisition of Motorola Mobility for a staggering $12.5 billion, most expensive google acquisition to-date. Take a look at top 10 most expensive Google acquisition.
10. dMarc Broadcasting – $102 million
dMarc Broadcasting is an advertising company started by Chad Steelberg & Ryan Steelberg. dMarc Broadcasting, Inc, is originally a radio advertising company that was purchased by Google back in 2006. Google later integrated dMarc into its AdWords platform in order to enhance it.
9. On2 Technologies – $133 million
On2 Technologies formerly known as The Duck Corporation, was a small publicly traded company headquartered in Clifton Park, New York, that designs video codec technology. This most expensive Google acquisition created a series of video codecs called TrueMotion. In August 2009, as the most expensive Google acquisition purchased it for $133 million to optimize its WebM video format.
8. Slide.com – $182 million
Slide, Inc., operator of the Slide.com website, is a Web 2.0 company founded by Max Levchin and based in San Francisco, California. This most expensive Google acquisition originally formed to make photo sharing software for social networking services such as MySpace, the company achieved its greatest success as the largest developer of third-party applications for Facebook. It was acquired by Google in August 2010.
7. Admeld – $400 million
Admeld, an advertising optimization platform for publishers, was purchased by Google in June 2011. Google later integrated it with its Double Click and Invite Media platforms. This is one of the most expensive Google acquisition.
6. Postini – $625 million
Postini is an e-mail and Web security and of the most expensive Google acquisition 2007. It provides cloud computing services for filtering e-mail spam and malware (before it is delivered to a client’s mail server), offers optional e-mail archiving, and protects client networks from web-borne malware. Later it was integrated into Gmail for spam filters and anti-malware.
5. ITA Software – $700 million
ITA Software is a U.S. based travel industry software company, founded in 1996 by computer scientists from MIT. It’s one of the most expensive Google acquisition acquired ITA in July 2010 to enhance its travel and flight search.
4. AdMob – $750 million
AdMob is a mobile advertising company founded by Omar Hamoui. The name AdMob is a portmanteau for “advertising on mobile”. This most expensive Google acquisition was incorporated in 2006 and is based in San Mateo, California. Admob is a mobile ad company which was acquired by Google in November 2009 to improve its mobile advertising.
3. YouTube – $1.65 billion
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. The most expensive Google acquisition is based in San Bruno, California, and uses Adobe Flash Video and HTML5technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Video sharing site YouTube was acquired by Google in October 2006.
2. DoubleClick – $3.1 billion
DoubleClick is one of the most expensive Google acquisition. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick is a subsidiary of Google that develops and provides ad serving services to Adsense. Google acquired it back in April 2007.
1. Motorola Mobility – $12.5 billion
Motorola had a commanding lead in the analog cellphone market; but, it was slow to embrace digital technology. This allowed global rivals such as Nokia and Samsung Electronics to bypass it, and to essentially fail to enter the global smart phone market until the 2010s. Google acquired it in August 2011 to enable itself to supercharge the Android ecosystem. This is the most expensive Google acquisition.