The Most Expensive Designer in the World
Bijan Pakzad is the most expensive designer, an Iranian-American designer of ultra-luxury clothing, perfume and jewelry. Bijan Pakzad was born April 4, 1940, in Tehran and immigrated to the United States in 1973. Bijan Pakzad as the most expensive designer starred in his own advertisements, appearing on billboards and in magazines beside celebrity clients like Bo Derek and Michael Jordan, or posing provocatively with nuns and a rabbi or, in one campaign, a model who slapped his face and, in the caption, called him a chauvinist.
His Beverly Hills store, a Mediterranean-style palazzo that opened in 1976, has carried such luxuries as a $15,000 vicuña coat, a $120,000 chinchilla bedspread and a $65,000 crocodile-trimmed luggage set. The décor was suitably over the top, with $500,000 worth of Persian rugs, a $400,000 Lucite-and-brass staircase and a $75,000 chandelier. The walls were painted a sunny shade of yellow that was a Bijan signature. When this most expensive designer opened a second store on Fifth Avenue in New York in 1984, he said he spent $10 million on its design.
Bijan Pakzad was also known for his jewelry and fragrances; the original cost of his cologne was $1,500 for six ounces, though he later produced several best-selling mainstream versions, recognizable by their doughnut-shaped bottles. But his real specialties were top-notch men’s wear and the art of promotion. Bijan Pakzad was a legend, the most expensive designer in the fashion and perfume business, and dressed some of the most powerful and famous men in the world. According to the 2001 Los Angeles Times Calendar Section, the Bijan Perfume and Fashion Business has brought in an estimated $4 billion in sales worldwide.
In truth, his clothes were priced merely at the high end of the market ($1,000 suits, $200 shirts), comparable to most other luxury designers. In 1982 a .38-caliber Colt automatic pistol, made with 24-karat gold parts that sold for $10,000 designed by this the most expensive designer.